Fanatic.

7th Oct 2009

Fanatic creates a fun side to Churngold Recycling to increase awareness

Fanatic was recently tasked by Churngold Recycling, a new client, to come up with a promotional giveaway idea for their visitors at the Interroute exhibition on Friday 2nd October.

The brief was to create something different and give a fresh feel to the giveaway that would stand out, but with only a 48 hour deadline.

So, with time being so sensitive, it was Fanatic’s job to quickly come up with a cost effective and impacting concept that would make people feel more comfortable about approaching Churngold Recycling’s stand and to help break the ice for them and their potential clients. Fanatic wanted to use this as an opportunity to help Churngold Recycling engage with their audience in an interactive way.

Fanatic decided to do something fun and created a ‘build your own lorry’ competition. Delegates were able to pop out the different parts of the lorry from the flyer and then glue the bits together to form a Churngold branded lorry.

Delegates were asked to text a picture of their lorry in action, for a chance to win some shopping vouchers, but more importantly for an indication of the penetration of the flyer.

The Sales Manager of Churngold Recycling said, “Well certainly no one left the room without knowing about Churngold Recycling!”