Fanatic.

Jake: I love Marmite and the idea of doing a celebratory jar of Marmite for the Queen's diamond jubilee I think is a great one. The jar has been redesigned disregarding the brand colours for those of the Union Jack flag. They also have changed the name to Ma'amite and the illustration of Marmite and spoon on the front of the label has been replaced by a crown. This could all be considered to be quite risky to play with their brand so much, but it's funny how even though they have done all this, even changing the name, it still looks like Marmite. 

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Robin: The new Ben Sherman store packaging looks great. I need to get me some!

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Jake: this advert is a year old now but I still like it, so simple. I t will be interesting to see what they will come up with for this years rich list adverts.

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Jake: really like this print advert by DDB in Spain. I am also really liking this weather!!! Long may the sunshine continue!!

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Jake: I love this lego advert by German ad agency Jung von Matt. It is a lovely print campaign where he makes cartoon characters out of a lego and just uses the simple strapline 'Imagine', I love this very minimal advertising. Can you guess who these characters are??

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Jake: Love this advert for pilates, although it is slightly disgusting it makes me laugh.

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Well if that blog title won't get google traffic I don't know what will :-)

Say hello to the Fanatic Migratory Duck, this week addorning a lovely HTML patterned hat. The Duck is another peice of detritus left over from Christmas's secret santa, with a local junk shop being a popular place to buy from. He's still here, and moved from desk to desk each week, gaining new accesories as he goes. This is a joke that might not wear thin for a long time!

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Who is he? and why does he hang out in our studio! (some of us are trying to work :-)   )

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We've now finished the brand new eCommerce component to our already popular CMS.

Its fully bespokable and can take feeds from any back office system if needed, and can obviously handle absolutely any design dreamt up by our designers.

But the joy is in its built in digital marketing capability: sends email campaigns, tracks organic search, paid search, banners or any linking campaign. It has analytics showing exact user journeys, analytics that include conversion ratios from visitor to sale showing average basket margins, so all together you know your exact return on any digital campaign.

At Fanatic we have been using a new site: Zoom Office Chairs as a test... a bit of an R&D project with the new software. It powering 4 site so far with 3 more in build, but with Zoom its a standing start, and its interesting trying different things and watching the traffic and stats.

So adding user stats of conversion ratios, journeys and bounce rates in addition to the normal focus on aesthetics and key messaging, we're enjoying finding out more about finding 'the best design' for any specific job.

Question that needs answering is, 'what does an eCommerce site look like (and feel like to use) in 5 years?'

Zoom Office Chairs have a wide range of chairs all at lower prices than anywhere on the internet, so it ranks highly in google merchant, which gives it a head start. but after only a few weeks the site is receiving steady and consistently increasing organic search traffic, mainly just through our back linking campaign. 

I will look forward to sharing the results of our SEO work, including tests with social media, PPC, merchants and organic search... there's nothing like a blank canvas to test things out with!

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I love this old advert from Jeremy Sinclair who has worked at Saatchi & Saatchi for over 40 years. It was used for inside doctors waiting rooms, but soon picked up a lot of press coverage and is now an iconic ad associated with Saatchi.

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